Ben Thomas: National has itself to blame for losing in emotional stakes – NZ Herald

Ben Thomas: National has itself to blame for losing in emotional stakes – NZ Herald

• Ben Thomas is a former National Government press secretary and a consultant with Exceltium, whose clients include the Act Party. These are his personal views.

As the campaign draws to a close at seemingly the speed of light, party leaders are reaching for the stars.

Labour leader Jacinda Ardern announced a very ambitious target for New Zealand’s notoriously high suicide rate on Sunday, which was Suicide Awareness Day.

“The target’s got to be zero,” Ardern told a crowd in Hamilton, having been moved to tears during a Suicide Awareness Day rally outside Parliament earlier in the day. “How can we ever say we have any tolerance for loss to suicide at all?”

By NZ Herald

http://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=11921023